Thinking strategically and building a business strategy is an important exercise for all businesses—large and small. Unfortunately, many small business owners aren’t sure where to start, how a more strategic approach will impact their business, or if it’s even worth the time away from the important work of meeting the day-to-day challenges a small business owner faces. At least, I felt that way about my first business. I was so bogged down with the day to day, I didn’t take any time to be strategic—and, looking back, I think it hurt my business.

I’m convinced that thinking strategically about your business is as much about the process as it is about having a fully baked business plan. In other words, I don’t think it’s something you do at the beginning of the year with the only goal being a well-crafted set of strategic objectives; but rather something you do on a regular basis.

With that said, what does “regular” mean?